Apple may be ready to revolutionize the TV business after all.
Following years of rumors of all sorts of newfangled products supposedly in development to take over the living rooms, there’s fresh scuttlebutt that Apple is in discussions to create a service that would allow viewers to engage in ad-skipping. The initial report comes courtesy of former Wall Street Journal reporter Jessica Lessin.
And here’s the grabber: Apple would supposedly pay the TV networks for the ad revenue they missed out on due to to the skipped commercials.
The particulars are few and far in between, but Apple CEO Tim Cook and senior veep Eddy Cue apparently made the rounds at the Allen & Co. conference in Sun Valley last week talking up the new technology to various entities in the TV business. How much consumers would pay for such a product is unknown.
Such a new technology would put a fresh spin on DVR, which has been a sore spot in the TV industry for the past decade. Few companies besides Apple would have pockets deep enough to compensate an entire industry for lost ad dollars.
While TV networks might not mind Apple chipping in to cover the cost of skipped ads, that’s a product that may not sit well with those on Madison Avenue who need the medium to promote their products to the tune of about $70 billion per year.
Where exactly this fits into Apple’s amorphous plans in the TV space is entirely unclear. While Cook has clearly established that cracking the TV market is a more pressing priority than it was for predecessor Steve Jobs, just what shape that invasion could take is anybody’s guess (and plenty of analysts do just that). The new ad-skipping technology could be part of some yet-to-be-revealed set-top box or screen Apple has yet to reveal to the marketplace.
If the new service is meant to be introduced in the shorter term, then it’s likely to find a home on Apple TV, the set-top device that has been a moderate success for Apple, which is more accustomed to wholesale domination of the categories in which it brings products, from iPhone to iPad. Apple TV seems to have emerged as more of a priority in recent weeks, given news that Time Warner Cable may be the first authentication service to find a home on the device, and the hire of key Hulu exec Pete Distad.
daily alternative | alternative news – Apple TV Ad-Skipping: New Service in the Works
Google Upgrades Digital Wallet to Pay by Facial Recognition
As we march steadily toward a cashless society, Google is naturally at the forefront of seeing it come to fruition as quickly as possible.
Despite the fact that several years ago Google had a major security scare with its first incarnation of the digital wallet smartphone app, which required a temporary shutdown, they are announcing a new system being tested which does not even require the smartphone at all.
A growing number of people apparently find that having to remove their smartphone is just such a hassle that they are prepared to embrace payment via biometrics – in this case, facial recognition.
As a perfect indicator of the target market, please read this sad quote:
“Imagine if you could rush through a drive-thru without reaching for your wallet, or pick up a hot dog at the ballpark without fumbling to pass coins or your credit card to the cashier,” Bhat said. (Source)
In one sentence, that quote might represent literally everything that is wrong with modern society.
The new system is being cleverly called Hands Free; and, as the second indicator of its potential mass appeal, it will be rolled out first at McDonald’s and Papa John’s fast food restaurants.
A second more serious component to this ties in with the recent rollout of citywide WiFi systems that keep people connected at all times. Layered on top of that is the arrival of billboards with hidden cameras built in that can film you, then track you through your mobile phone. This reality makes the following information more chilling than convenient:
The digital wallet uses Bluetooth and Wi-Fi connections alone [sic] with location sensing capabilities in smartphones to detect when someone is near a store enabled with Hands Free payment technology.
“When you’re ready to pay, you can simply tell the cashier, ‘I’ll pay with Google,’” Bhat said.
“The cashier will ask for your initials and use the picture you added to your Hands Free profile to confirm your identity.”
At some locations, Google is experimented [sic] with using cameras in stores to recognize people with Hands Free digital wallets so they could pay without even pausing. (emphasis added)
The number of people already prepared to accept this system numbers in the millions, according to Google.
Although this announcement would appear to border on satire, please view the videos below to get an idea about a world where cash is seen as a major annoyance, and laziness is embraced as a virtue.
daily alternative | alternative news – Google Upgrades Digital Wallet to Pay by Facial Recognition
Latest Crypto Price
|Quotes delayed up to 2 minutes.|