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GMO and the “Natural” Food Fight: The Treacherous Terrain of Food Labeling

daily alternative | alternative news - GMO and the “Natural” Food Fight: The Treacherous Terrain of Food Labeling

2014 is shaping up to be a decisive year for the future of food and farming.  Grassroots activists are gearing up for new legislative battles, including state GMO labeling laws and county bans on growing genetically engineered crops. Meanwhile the multinational food corporations last month raised the stakes in the ongoing David vs. Goliath battle by petitioning the U.S. Food & Drug Administration (FDA) to allow companies to continue to label or market products that contain genetically modified organisms (GMOs) as “natural.”

And all signs point to efforts by industry and the FDA to float either voluntary, or watered-down mandatory GMO labeling laws that would take away states’ rights to impose strict GMO labeling laws, and also exempt a large percentage of GMO ingredients from labeling.

For more than two decades, Monsanto and Big Food have poisoned and profited with impunity, thanks to the FDA’s reckless 1992 dictate that pesticide-drenched (Roundup-resistant) or insecticide-impregnated (Bt-spliced) crops and foods are “safe and substantially equivalent” to non-GE foods. Now, the Biotech Bullies and Junk Food Giants are under siege by a well-informed and passionate grassroots food movement that is determined to drastically reduce or eliminate the market share of genetically engineered and chemically-intensive foods and crops.

Since natural health and food activists discovered the “Achilles Heel” of the GMA and processed junk food industries—mandatory labeling—there has been no stopping this movement. Over the past several years, this movement has painstakingly built a broad national coalition to demand laws requiring mandatory labeling of foods containing genetically engineered ingredients, the same types of laws that have been passed in the European Union and scores of other nations. Food activists, bolstered by a growing number of successful class action lawsuits, are also demanding that food manufacturers and retailers put an end to the routine industry practice of fraudulently labeling or marketing products contaminated with GMOs and other chemicals as “natural” or “all natural.”

In the past two years, citizen activists in 30 states have pressured legislators to pass mandatory GMO labeling laws, with partial success in three states: Vermont, Connecticut and Maine. Anti-GMO campaigners boldly challenged the mega-billion-dollar biotech and Big Food establishment in 2012 in California (Proposition 37) and 2013 in Washington State (I-522) by launching state GMO labeling initiatives. Pro-organic and natural health activists raised a multi-million dollar war chest and mobilized millions of voters in two hard-fought and highly publicized campaigns that industry barely won (51%-49%).  Both initiatives garnered national attention. Combined, they forced the biotech and food elite to spend $70 million ($12 million of which was illegally laundered in Washington state through their front group, the Grocery Manufacturers Association) and wage a blatantly dishonest campaign that ultimately divided the industry and damaged the reputations and sales of a number of national brands, including Coca-Cola (Honest Tea and Odwalla); Pepsico (Naked Juice); General Mills (Cascadian Farm and Muir Glen); Unilever (Ben & Jerry’s); Dean Foods (Horizon, Silk, White Wave); Heinz (Heinz Organic), Nestle’s, and Kellogg’s (Kashi, Morningstar Farms, Gardenburger).

Meanwhile, inspired in part by this anti-GMO grassroots upsurge, over 100 class action lawsuits have been filed across the U.S., charging major food corporations with labeling fraud for labeling or marketing GMO-tainted or chemically processed foods and cooking oils as “natural” or “all natural.”  Rather than admit that much of their product lines are junk foods filled with synthetic chemicals and GMOs, and that nearly the entire $70-billion “natural” products industry is based on fraud and deception (i.e. misleading health minded consumers into believing that unregulated, non-certified “natural” products are “nearly organic,”), large companies such as Pepsi, General Mills, Kellogg’s and Con-Agra, and specialty brands such as Chabani and Barbara’s will likely pay out millions of dollars in out-of-court settlements this year while quietly removing “natural” and “all natural” labels from their non-organic products.

GMO labeling laws are the cornerstone of the anti-GMO movement. But consumers are also expanding the fight by demanding outright bans on the growing of GMO crops. A number of counties in California, Washington and Hawaii have already passed bans, while a half dozen others, including counties in Oregon and California, will vote to create GMO-free zones in 2014.

 

daily alternative | alternative news – GMO and the “Natural” Food Fight: The Treacherous Terrain of Food Labeling

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Health & Science

Google Now Has Access To Millions of Patients’ Medical Records

A controversial deal between tech giant Google and the National Health Service (NHS) will allow artificial intelligence units access to 1.6 million confidential medical records. Since 2014, Google has partnered with several scientists in an attempt to understand human health, but a new report reveals the data gathering goes far beyond what was originally anticipated.

According to documents obtained by the New Scientist, the data sharing agreement between Google-owned artificial intelligence company DeepMind and the Royal Free NHS Trust gives access to the sensitive healthcare data of millions of NHS patients. The chilling and wide-reaching deal allows DeepMind access to the medical records of the 1.6 million people passing annually through the three London hospitals owned by the Trust — Barnet, Chase Farm, and the Royal Free.

The Google-owned A.I. firm announced in February it was working with the NHS to build an app called Streams — intended to help hospitals monitor patients with kidney disease. However, the new information has revealed that the extent of the data being shared goes much further and includes logs of day-to-day hospital activity, records of the location and status of patients, and even logs of who visits them and when.

Results of pathology and radiology tests are also shared, as is information from critical care and accident and emergency departments. In addition, DeepMind’s access to the centralised records of all NHS hospital treatments in the U.K. means the tech company can access historical data from the last five years, all while receiving a continuous stream of new data.

At the same time, DeepMind is developing a platform called Patient Rescue, which uses hospital data streams to build tools to carry out analysis and support diagnostic decisions. The New Scientist explained how it works:

Comparing a new patient’s information with millions of other cases, Patient Rescue might be able to predict that they are in the early stages of a disease that has not yet become symptomatic, for example. Doctors could then run tests to see if the prediction is correct.

While the Royal Free has not yet responded to the question of what — if any — opt-out mechanisms are available to patients, the New Scientist suggests this is unlikely to be a straightforward process. Despite the agreement stating Google cannot use the data in any other part of the company’s business, many will be seriously wary of the access the online tech giant now has to the confidential data of millions of people.

As the New Scientist wrote:

Data mining is the name of the game in the burgeoning field of machine learning and artificial intelligence, and there’s no company in the world better at that than Google.

 

daily alternative | alternative news – Google Now Has Access To Millions of Patients’ Medical Records

via Google Now Has Access To Millions of Patients’ Medical Records.

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